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THE WORD BIZ

KAREN PETERSON

 

Portfolio 2017

 

 

 CORPORATE COMMUNICATIONS: 'BEST' COMPANIES

Writing Samples

Communicating with employees is serious business among America's leading companies.  For a decade my work was helping develop and produce that conversation at various Silicon Valley firms.

 

Genencor was a biotech company with a startup's energy. It knew that retaining employees was as important as recruiting them, so HR set out to rebrand the corporate culture by way of a long-term, full-bore internal education strategy that I helped develop, launch, produce and manage. Genencor, now part of DuPont, was named the #1 Best Company to Work for in 2005.

 

Produced and managed numerous internal communications projects for Hewlett-Packard, among them a daily news publication called the Edge and published on the company's intranet. Designed to provide a competitive "edge" for HP's 12,000-employee sales division, it was featured in Forbes Online and The New Yorker for innovative use of then-new "push" technology.

 

As a freelance corporate journalist for Applied Matters, the internal newsletter for employees of Applied Materials, my strength was the ability to first comprehend then translate often complicated scientific and technical topics into feature stories that made sense to everyone, not just the company's engineers and scientists.