WRITING                        |                     WEBSITE DEVELOPMENT                    |                              MARKETING

THE WORD BIZ

KAREN PETERSON

 

Portfolio 2017

 

 MARKETING CAMPAIGNS:  MIDLAND CABINET CO.

Writing

Samples

Web

Content

 

A long-time client, Midland Cabinet Company is a family-owned fine cabinetry and millwork business located in the heart of Silicon Valley. Now in its 50th year, Midland has updated its brand and its image to better define the value it brings to architects, interior designers and individual homeowners: thoroughly modern with decades of experience.

 

From Facebook to Houzz, email newsletters and targeted magazine advertising, we have consistently promoted what counts in any market: the company's expertise and its character.

 

We launched Midland's new website in 2015, calling on a customized format that showcases the company's projects by generously calling on its collection of photographs (each one easily worth 1,000 words, if not a few more). Midland Cabinet Company.