WRITING                        |                     WEBSITE DEVELOPMENT                    |                              MARKETING

THE WORD BIZ

KAREN PETERSON

 

Portfolio 2017

 

 

RECENTLY COMPLETED

CONTENT  MANAGEMENT

 

Founded and led by jazz singer Melissa Walker, with help from Grammy-winning husband Christian McBride, Jazz House Kids brings music to under-served children and their schools in Montclair, New Jersey.

 

As project manager, I led the staff through the redesign of their website using a vibrant  WordPress format well-suited for the award-winning nonprofit

 CONTENT DEVELOPMENT:  ASK DR. SCAPEGOAT

PROJECT  DETAILS

A man of many talents, the client wanted to promote his independently published series of "Revenge, Inc." thrillers while also establishing a forum for discussing what is both at the root of revenge and his specialty as a noted psychiatrist: scapegoating.

 

The solution: two websites that played off each other yet remained true to their individual focus — one built to market his books and the other a website–blog combination called Dr. Scapegoat, which allowed the client to write about social evils, such as racism, sexism and bullying, and also to answer questions from readers and victims.

 

The conversation, reports Dr. Scapegoat,

 remains steady, robust and, importantly,

gratifying from this healer's perspective.

 

See more at Dr. Scapegoat and

Revenge Inc. Thrillers.

Marketing

Sample

RECENTLY COMPLETED

WEBSITE REMODEL

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Arizona State Museum in Tucson is the repository of Native artifacts dating back thousands of years. I was part of the two-person team that redesigned the museum's website, with the goal of attracting more visitors by spotlighting its many exhibits.